Archive for the 'Personal brand' Category

Not just for young designers

With all the new posts we’re getting from Tumblr, it’s nice to see some fresh thinking within the design community. Here’s a graphic that’s been making the rounds lately.

Doug Bartow and his colleagues at id29 have come up with a list of 29 things they think all new designers need to know. The list appeared in the January 2011 issue of HOW magazine, along with a limited edition poster designed by id29


It’s time to think bigger

I’m a big fan of Michael Port. Among the many guides to self-promotion and building your business, his “Book Yourself Solid” stands out with solid information, practical guidance and innovative ideas. I highly recommend it.

His new book, to be released this week, is a call to action that is especially relevant in these anxious economic times.

“The Think Big Manifesto” encourages a personal revolution to stop accepting what is, and start energetically creating what is possible.

As the book’s inside-flap copy says: “Even the most talented and self-confident among us often forget to think big. It’s not always easy to do. That’s why The Think Big Manifesto is not your average motivational guide … The time has come. Port urges you not to sit back, hesitate, or wait. He awakens your big-thinking self. He stirs the contagious, catalytic power of once dormant big thoughts that are now ready to be released. He asks you to look inward, outward, and upward—to think bigger about who you are and what you offer the world.”

For more, check out the Think Big Revolution.

Time to pre-package your solutions?

Most of us prefer to offer our clients custom solutions, and emphasize our unique design and brand-development processes that add value to the final result. But challenging economic times are prompting new approaches.

Scott Keawekane of Creative Squeeze this week emailed a unique offer — his first advertising campaign in 6 years — that bundled various design and print “marketing kits” with names and prices assigned to each.

The decision, Scott says, was driven by current circumstances.

“First, it allows us to methodically prepare solutions that will inspire potential clients to begin having a vision beyond ‘How much do you charge for a logo?’ — hopefully giving them a few ‘I didn’t think about that before’ and/or ‘Oh, I  could use some of those’ moments.” he says. “Second, cost has become the numero uno factor for decision-makers over the past several months and will continue to be for some time.”

“Finally,” Scott says, ” our country is inundated with ambiguity right now, so rather than adding to it, we’ve eliminated the guesswork and laid it all out there … clear and simple.”

Responses already are coming in, with no “unsubscribe” clicks and every single recipient at least opening the email offer. 

“I had some interesting inquiries this morning,” Scott says, “so I know it’s generating interest.”

Before you update that resume …

As unemployment numbers soar, there’s a lot of nervous talk about job-search strategies. Whether you’re looking for full-time employment or a few new clients to help get you through the next several months, one thing you do NOT want to do is rely on the same old resume you thought was required.

As Seth Godin points out, “a resume is an excuse to reject you. Once you send me your resume, I can say, “oh, they’re missing this or they’re missing that,” and boom, you’re out.”

I wholeheartedly agree that standing out is the best strategy — now more than ever.

Seth recommends three extraordinary letters of recommendation … a project your potential client or employer can see or touch … a blog so compelling and insightful that they have no choice but to follow up.

Ron Leland of Real Life Brand Architecture has been using custom books he creates in iPhoto to show off his portfolio of work. With a handwritten note on the inside cover, these gifts are effective Trojan Horses that make a lasting impression.

That goal is to avoid the ordinary, Seth Godin says. “Great jobs, world class jobs, jobs people kill for… those jobs don’t get filled by people emailing in resumes. Ever.”

Is your website ready for 2009?

I want to share an offer from creative coach Rashelle Roberts of inVision regarding updating your brand for the coming year.

When was the last time you took an honest, critical look at your own website? Does it genuinely reflect where your business is at? Is it attracting the clients you really want?

Is your website ready for 2009? Your website is probably your main point of contact with clients and prospects. So make sure your site and all your marketing tools are up-to-date and ready to get you business in this tough market.

First, update your vision. Before you update your website, you may need to update your vision. It’s natural that your business changes and evolves over time. The goals we set years or even months ago may no longer be relevant.

inVision can help. Here’s how:

1.     FREE WEB REVIEW. We’ll provide a free one-hour review of your current website and deliver a professional at-a-glance assessment of its strengths and weaknesses.

2.     COACHING SESSIONS. Next, for a short time, we’re offering a special rate of only $600 for 5 sessions, when we’ll work one-on-one to update your vision and plans for 2009 and beyond.

3.     NEW MESSAGING. Following those sessions, we can help you develop new messaging that expresses your updated brand. With cost varying, based on your specific needs, we’ll ensure that your website content effectively engages your clients.

Contact us today for details.

RaShelle Roberts



One more thought on resolutions

Making resolutions, setting goals — they can be a pain in the neck.

After all, if you don’t have a goal, Seth Godin points out in his blog, “then you can just do your best. You can take what comes. You can repriortize on a regular basis.”

“The thing about goals is that living without them is a lot more fun, in the short run.”

 “It seems to me, though,” Seth writes, “that the people who get things done, who lead, who grow and who make an impact … those people have goals.”

It’s worth reminding ourselves as well that to make those goals even more relevant, we need to write them down. Read them often. Memorize them. And move — step by step — toward their achievement.

Above the fray

I’m not big on New Year’s resolutions.

But with so much anxiety swirling about us regarding what 2009 (and beyond) has in store, this holiday season does inspire a certain resolve to be more disciplined, more focused and more imaginative in how we approach our work and our careers.

One of my fave bloggers, Valeria Maltoni of Conversation Agent, positions the challenge in a fresh, optimistic light.

“How can we raise above the fray? How can we use our gifts and talents to lead instead of following?” Valeria writes. “How can we show respect to our customers (and each other – we are all different and bring something valuable to the table) so that we may be fully engaged and inspire engagement?”

“How can we work together to built a support grid for commerce and people to thrive?”

“How can we help create a better world? Not just sell one.”

Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
October 2019
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