Is anyone actually scanning QR codes?

With the proliferation of so many new marketing tactics and points of contact with our clients’ customers, we’re constantly on the lookout for new ways to link the various tools we’re designing and producing. That’s why the QR codes are perhaps the most exciting development in some time.

For those not yet familiar, a QR (or Quick Response) code is a matrix barcode of sorts that can be read by camera phones. The information encoded can ultimately be text or other data, but the movement seems to be toward linking to a specific URL for more information beyond the product or ad containing the code.

This graphic from JumpScan shares some data they’ve gathered about QR codes, including who’s scanning them, what kind of devices they’re using, and what brands are running QR code campaigns.

And, yes, the infographic itself contains QR codes, so have your iPhone ready!

I think this is an amazing tool, but there are rumblings that despite their ever-widening use, few people are actually taking the time to actually scan a QR code.  But that’s gonna change.

 

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Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
March 2011
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