Archive for July, 2009

When preparation meets opportunity

OverseasVisayas089It’s important to make all the necessary preparations that allow us to create our best work. That said, I think it’s equally important to remain open to the surprises and unanticipated factors that can make our work even better.

My good friend Nick Souza had more than a few preparations to make in order to photograph this tanker arriving at the Port of Long Beach. Beyond scheduling and timing issues, there were the logistical challenges of shooting from a helicopter while communicating with the vessel itself.

Everything was set for an ideal shoot. But when the helicopter pilot spotted a pod of dolphins nearby, Nick seized the opportunity, switched gears immediately, and persuaded the tanker to change direction to take advantage of the opportunity.

As a result, a very good professional photograph became a truly dramatic image that will grace the cover of the client’s annual report.

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Start emailing. Or the terrorists win.

Sometimes, apparently, it’s best to take a somewhat indirect route to asking for the business. Take this recent blog entry from our friends at email-marketing enabler Vertical Response.

“If you’re reading this blog you probably know the importance of a web presence and how email marketing helps your business grow. Why not help a friend who owns a small business or a non profit today?” they suggest. “Oh, and tell them to start using email marketing, it doesn’t matter what email service provider they use.”

“If anything is going to strengthen our economy and get us out of these tough times it’s small businesses growing,” the VR folks remind us.

See? It’s not all about Vertical Response. It’s about helping the economy. (The latest spin on “It’s for the kids” and “… or the terrorists win.”)

I like this approach. But you may want to align your services in support of something a bit more relevant and immediate.


Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
July 2009
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