A simple guide to social networking

Noticed the explosive growth recently of people you know on Facebook? Or Linked-In and other social networks?

Design and marketing professionals are using these tools more and more. And in his blog The Marketing Voice, David Lecours of LecoursDesign offers some smart advice on how best to use these networks.

Among David’s tips: post presentations of what you’re working on, research your competition or new market sectors, practice “random acts of kindness” by offering recommendations to others, and make relationship-building a one-hour-a week habit.

Just as importantly, David shares “what not to do,” which includes lifecasting (“we don’t care what you had for breakfast”), too much sales promotion, forgetting that it’s all about narrowcasting, being too stiff with corporate-speak, and — my fave — “behaving like an ass and thinking you have some sort of on-line immunity.”

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Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
April 2009
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