Worth a thousand words

ash-1There’s a good reason why sayings become cliches. It’s because they’re true. A picture — an engaging photo, a simple diagram, a compelling illustration — is indeed worth a thousand words, especially when writing or talking about it loses its effectiveness from overuse or familiarity.

We can try, for example, to tell potential patients through a marketing brochure that Dr. Ashraf Sami (above) is a great dentist, caring deeply for his patients, experienced in his profession, and confident in his skills. But we hear those written claims all the time about people in all walks of life.

So when we can call upon Bill Thompson of Thompson Photography to convey that much and more with a skillfully executed image, the result has much more impact.

That’s something to keep in mind when we struggle for the right words to get our message across.

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Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
March 2009
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