Before you update that resume …

As unemployment numbers soar, there’s a lot of nervous talk about job-search strategies. Whether you’re looking for full-time employment or a few new clients to help get you through the next several months, one thing you do NOT want to do is rely on the same old resume you thought was required.

As Seth Godin points out, “a resume is an excuse to reject you. Once you send me your resume, I can say, “oh, they’re missing this or they’re missing that,” and boom, you’re out.”

I wholeheartedly agree that standing out is the best strategy — now more than ever.

Seth recommends three extraordinary letters of recommendation … a project your potential client or employer can see or touch … a blog so compelling and insightful that they have no choice but to follow up.

Ron Leland of Real Life Brand Architecture has been using custom books he creates in iPhoto to show off his portfolio of work. With a handwritten note on the inside cover, these gifts are effective Trojan Horses that make a lasting impression.

That goal is to avoid the ordinary, Seth Godin says. “Great jobs, world class jobs, jobs people kill for… those jobs don’t get filled by people emailing in resumes. Ever.”


1 Response to “Before you update that resume …”

  1. 1 Mike March 1, 2009 at 2:56 pm

    Just passing by.Btw, your website have great content!

    Making Money $150 An Hour

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Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
February 2009
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