Adding the human touch

f_privategardens2_img_09094Experienced Realtors may disagree, but we believe there are big advantages in featuring people when creating marketing photography for architecture and real estate.

In this image art-directed by Ron Leland of Real Life Brand Architecture for his wife Liz’s landscape architecture business, the inclusion of people in the staging lends a sense of scale and, perhaps more importantly, establishes a more personal, emotional connection for the viewer.

Certainly, you don’t want faces or clothing that distract from the architecture. But Bill Thompson of Thompson Photography gets around  this with a slight motion blur that retains the emotional quality we’re after. 

For us, that human touch helps these images stand apart from the sterile “just hand me the wide-angle lens” approach of conventional real estate photography.

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Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
January 2009
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