You are not your product

Freelance creatives are often encouraged to enhance their personal brand, to add value to their clients through their knowledge, skills and talents.

But James Chartrand, in his copyblogger.com post, offers a reminder (a warning?) that you may want to leave the door open for the future that allows you to shift out of the business without closing the shop for good.

“Start building the perception that the client receives something tangible when working with you. It doesn’t matter if the client can hold or touch what you created. The client did indeed receive something from you, even if it’s just a feeling that lingers,” Chartrand writes.

“You are not your product. You are not your service. The client isn’t walking away with a slice of your brain. If you want to increase value in your business, stop heaping importance on your own shoulders.

“Start treating the result as more important than the act of creation.”

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Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
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