Who needs a brochure?

Most small businesses don’t need a brochure at all. 

That’s the take of Sonia Simone of Remarkable Communication who rants about the ”things big dumb companies do that you can’t afford (especially now).”

“Brochures are typically “me-me-me” communications that talk about how great your business is. No one cares.” she writes. “They are inherently unremarkable. Brochures are created and printed to satisfy the ego of the business owner–and that’s a big dumb mistake you can’t afford.”

Sonia suggests that if you really want to give your customer something physical, assemble something like a media kit — a folder containing separate inserts that are relevant. These may be case studies, lists of resources, white papers and how-to worksheets, etc.

“Your folders might cost as much to print as those brochures do,” she says, “but now you have an infinitely flexible, configurable piece that allows you to start a meaningful relationship with that individual customer.”

Advertisements

0 Responses to “Who needs a brochure?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Robert Hyndman

can be reached at his Laguna Beach studio, 949.497.3179, or by using the form on the Contact Me page.
December 2008
S M T W T F S
    Jan »
 123456
78910111213
14151617181920
21222324252627
28293031  

Categories


%d bloggers like this: