Promote your Facebook fan page

As with so many tactics, we too often take a “build it and they will come” attitude toward Facebook fan pages. Truth is, driving traffic to those pages is a lot tougher than launching them.

With that in mind, Justin Wise of Social Media Examiner shares 20 ways to promote your Facebook fan page.

It all starts, of course, with putting a link on your personal Facebook profile.

Then, add the fan page URL to your email signature, your business cards, your Twitter profile, your Keynote or PowerPoint slides, and anywhere else that’s relevant. Tag other popular fan pages in your updates. Place a widget on your blog and/or website. And tag your YouTube videos.

Invest in Facebook ads, which are easy and pretty cheap. And use targeted keywords in Google AdWords.

And finally, invite your friends. But as Justin points out: “Pester your friends only as the nuclear option. I’ve given you 19 other ways to let people know about your fan page. Give your friends a break!”